Why Automation Matters Demystified

Having an automatic income machine allows you to automate guaranteed income. Use value driven attentional capture. Nurture your audience(nurture definition) by blogging and sharing value to them at least once a week to build up the know, like and trust factor. Listen know! this here is highly important! Capturing potential prospects email addresses does NOT! mean you have captured their attention. You have only captured their curiosity for the time being they are not ready to listen to you yet that has to be earned by giving value on a regular basis. Attention spans are short. Distractions are high ( you are competing with all the other noise in their world) As they (rightly) say… the fortune is in the follow up. Following up grows your result. It is absolutely phenomenal to be a marketer in this day an age. We have the ability to sit down in front of a computer and access a global market around the world and reach unfathomable numbers of people and what we have to essentially do as marketers, to be clear is to connect the right people with the right offer at the right time. When you can crack that, you will have everything you’ll ever desire. You will accomplish everything you ever wish. Here is a quote from Warren Buffet that sheds a light of the importance of automating as much as you can in your business.

“If you don’t find a way to make money while you sleep you will work until you die”

Chase freedom by automating your business as much as you can. We live in an amazing time. Tools, software, resources, people,  all at our disposal. The internet runs and operates 24/7 and so should your business. Automation equals freedom! With automation, you can increase your: Speed of implementation, ease of tasks, quality of work, savings, you can save a lot, a lot of time. This automation can actually save you money. We are going to keep this (automation) focused on one main area that perfectly slides into everything that we have been looking at so far. We are going to focus our effort now on the automation of the relationship development and income generation for your business. 

K.L.T and email automation. As you start to grow an audience and build your email list you will want to be focused on delivering true value, always! Doing so continually develops the relationship with your audience. It begins with communicating daily with your email list. Consistency breeds familiarity. Stay consistent, continually communicated, keep showing up! or else nothing will happen.O.K listen very carefully to this! Not emailing to your list EVERY day would be a BIG mistake. (especially early on before they know you at all) Many start out believing they have no value to share so they don’t email and therefore get no result… DON’T fall into that trap! You have 2 options with emailing. You can use broadcast emails if you have something new to tell them and follow up emails (a.k.a automated emails) With automated follow up emails you know that every time a new person opts into your list they will begin to receive your messages. Even if you are sleeping! 

Know this: With what you are creating right now, soon your main focus will be to ”fuel” your list building system with targeted potential prospects who have a desire to solve a problem of theirs. (they need your help) If you get enough traffic of the right people onto your list, being followed up with, getting to K.L.T (know, like and trust) you, you WILL get the result(zero doubt to me) it is a pure number based logic.

So, what to email you might ask? I will give you examples for 7 days worth of emails here below but first some advice. Blend together content and promotional mix, use storytelling instead of a hard sales pitch, remember you always want to be sharing value. Keep it simple. Share your content, your blog, videos, social media. Share your journey and experiences and as always just be YOU. Every single individual on your lists NEEDS your help.

Remember the critical roles. (cta trip planner) 

Subject line, to get the email opened. (use curiosity) Email body, the critical role is to get the reader to act on your C.T.A ( call to action)

Build on the basics. Now, do you begin to see clearer why we’ve done things in the order we have…? When you start growing an audience, you’ll have plenty to share with them already. If you don´t have the foundation aspects and elements in place your traffic will never become profitable for you. (there is a correct order which things have to be done in) When you start writing for your audience you will likely suck at it initially and that´s O.K the more you write, the better you get at it. Practice will allow you to find ”your voice”. Share stories, be interesting, be you. Yes, you are interesting! you tube 🙂 

Take imperfect fast action. (if you are going to wait to get started until you have mastered everything you will NEVER get started) You don´t need a year worth of messages yet. You don´t need a month’s worth of messages yet. Just get started… I bet you could do at least 7 days worth of messages. That would be a good start, you could and you should add more messages as you go forwards, (if you start with 7 and then add 1 every day you will always be way ahead of your readers on your list)

O.K here is an example of 7 days follow up sequence. (maybe as in important as the fibonacci sequence at least to the internet marketers perspective:) 

Day 1. Thank them for subscribing. Introduce yourself, set expectation( f.e I want to email you every day with valuable and interesting information) deliver on the promise of your lead magnet. Pdf, video etc.

Day 2. Share more about you, your about me page f.e.

Day 3. Share some experiences that they may relate to. 

Day 4. Share something that may help them. A recommendation.

Day 5. Ask them if they have any questions. Get them to hit reply, give them a link to your blog.

Day 6. Share a blog post.

Day 7. Tell them how else they can connect with you. (your F.B page, YouTube channel) be consistent!

Know This… You can include an offer in every email.. when you share stories and don’t just ”hardcore” pitch constantly,  people will enjoy reading your emails regardless. Here is a little trick. Add a p.s with a soft offer. P.s, by the way, did you see? (link attached) this? I think you’ll love it.

Thank you for reading my post. In my next post coming in a week or so I will be talking about what we have now in place if you have followed my earlier posts and taken action accordingly. And now it is time to talk traffic 🙂